What are pre-approved credit cards?

A pre-approved credit card is one where a lender has already assessed that you're likely to meet their criteria. You can see which cards you have a strong chance of being accepted for without any risk to your credit score.
Pre-approval is not a guarantee of acceptance. You'll still need to make a full application, and the lender will carry out further checks at that stage. But it's a much more informed starting point than applying blind.
How does credit card pre-approval work?
When you use a credit card eligibility checker, you'll typically be asked to provide details such as your income and employment status. The lender then runs a soft search on your credit file, which checks information including your address history, existing credit accounts, and repayment history. The soft search is not visible to other lenders and has no impact on your credit score.
If your information matches the lender's criteria, you'll be shown as pre-approved. In many cases, you'll also see the specific APR and credit limit you're likely to receive. This matters because lenders only have to offer their advertised representative APR to at least 51% of customers who go on to take out the card, meaning the rate you actually get could be higher. Pre-approval removes that uncertainty.
"For most people, pre-approval is a very strong indicator of what will happen when they apply. It's also more useful than people realise: rather than just seeing the representative APR that at least 51% of booked customers receive, you see the actual rate you'll get up front. As long as nothing has changed since the eligibility check, you know what you're committing to before you complete your application." Chris Meurice, 6 years at Zable
Does pre-approval guarantee I'll be accepted?
No. Pre-approval means a lender believes you're likely to be accepted based on the information available at the time of the soft search. It doesn't commit them to approving your application.
When you formally apply, the lender carries out a hard search, full identity and fraud checks, and a thorough affordability assessment. A few things can still lead to a rejection at this stage:
Your circumstances have changed since the soft check, for example a new missed payment has appeared on your file
There's a mismatch between your application details and what's on your credit report
The lender's full affordability assessment raises concerns that weren't apparent from the initial eligibility check
However, if your information is accurate and your financial situation hasn't changed, rejection after pre-approval is uncommon.
Will checking my eligibility affect my credit score?
No. The soft search used during an eligibility check is not visible to other lenders and has no impact on your credit score.
The hard search that happens when you formally apply is different. It's recorded on your credit file and can be seen by other lenders. A single hard search has a small and temporary effect on your score. Multiple hard searches in a short period can have a more noticeable impact, which is why checking your eligibility before you commit to applying is worth doing.
How do I check if I'm pre-approved for a credit card?
The quickest way is to use an eligibility checker. These use a soft search, so checking won't affect your credit score. You'll typically see whether you're pre-approved along with the rate and credit limit you're likely to receive, before you decide whether to apply.
What affects whether I'm pre-approved?
Lenders look at a range of factors when deciding whether to pre-approve you for a credit card:
Your credit history: Whether you've kept up with repayments on previous or existing credit.
Your credit score: A higher score generally improves your chances. Our guide on how to increase your credit score covers the practical steps you can take.
Your income and employment: Lenders need to be confident you can afford repayments.
Existing debt: High levels of existing credit can affect affordability.
Electoral roll: Being registered at your current address makes it easier for lenders to verify your identity.
If you're not pre-approved for the card you wanted, it's worth checking your credit score to see whether there are steps to take before applying again.
FAQs about pre-approved credit cards
This blog is for informational purposes only and does not constitute financial advice. Please speak to a qualified financial adviser before making financial decisions.

